Set the edge with NIL publicity newsletter (for athletes, parents, businesses, school administrators)

July 1, 2021, forever changed college athletics. For the first time, scholarship athletes could make money from their name, image, and likeness (NIL).

But here’s the thing — new opportunities mean new challenges. Athletes, schools, businesses — everyone's trying to figure out how to make NIL work. One thing that will never change amidst any confusion, however, is the value of communicating clearly, concisely, credibly and confidently.

Being able to communicate effectively is a huge advantage in the NIL world.

Good communicators unlock NIL opportunities.

What you say and how you say it shows people who you are and what you stand for. You put in the hard work as an athlete, and you can use that same drive to tap into NIL opportunities with your communications skills.

Learning to be a good communicator is like training for a sport.

You have to practice being a good communicator -- on and offline. Learn how to break through a noisy world and be heard whether it’s with self-designed swag, a message you share or a cause you stand for.

If you’re an athlete who’s confused about the NIL world, don’t let it hold you back.

Athletes -- your parents, schools and businesses are scrambling to get their messages straight. State-led legislation crushed a significant part of the NCAA rulebook and 31 states now let high school athletes cash in on their NIL. Talk about messed-up messages! 

The good news is that you can build an NIL brand that fits your needs and wants because the ability to profit from your name, image and likeness will only grow.

That's where The NIL Publicity Edge and I come in.

Armed with a background in college sports communications, I’m here to help you shape and take control of your message. With this newsletter and coaching, we can turn your ideas into something memorable and marketable. We’ll talk about topics that motivate you and business partners. I’ll suggest ways to best connect with the people you want to attract while you remain focused on sports, school and social stuff.

Who can benefit from this newsletter?

• Athletes ⛹🏽‍♀️🚣🏻

• Parents🙍🏻‍♀️🙎🏿‍♂️

• School administrators 📚🔖

• Businesses📉📈📈🧾

Until next time … Stay tuned for tips about how to build your communication and publicity game. The NIL wave is here and has lots of room for you. Are you ready to ride it?

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© 2024 Gail Sideman, The NIL Publicity Edge; gpublicity.com