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The NIL Edge

Publicity that powers athletes' name, image and likeness.

Written by

Gail Sideman

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Featured Posts

publicity

Aug 12, 2025

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3 min read

"Why I play": Use AI to win NIL publicity

AI can polish your NIL story, but the heart of it has to come from you

Gail Sideman

publicity

Hey athletes -- you can score NIL deals even if you hate social media

Jun 30, 2025

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4 min read

Hey athletes -- you can score NIL deals even if you hate social media

On National NIL Day, remember: publicity comes in many forms

Gail Sideman

NIL

An NIL partnership might be the best publicity move your business hasn’t made

Jun 29, 2025

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5 min read

An NIL partnership might be the best publicity move your business hasn’t made

This National NIL Day college athletes can help you show up, stand out and stay relevant

Gail Sideman

NIL

Your kid wants an NIL deal. You just want to understand what NIL means.

Jun 27, 2025

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4 min read

Your kid wants an NIL deal. You just want to understand what NIL means.

National NIL Day special: What parents and guardians need to know about NIL

Gail Sideman

publicity

Make one story into many (for businesses)

Nov 7, 2024

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3 min read

Make one story into many (for businesses)

Repurpose NIL media for publicity boost

Gail Sideman

publicity

Oct 7, 2024

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3 min read

Set the edge with NIL publicity newsletter (for athletes, parents, businesses, school administrators)

The NIL Publicity Edge highlights communications tools

Gail Sideman

Cinderella didn’t leave the Dance; she just changed clothes

Big-name NCAA Tournament exits prove you can buy a roster, but not a title

Gail Sideman

transfer portal

Feb 24, 2026

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2 min read

Stop transfer portal bleeding

Why the best recruiting strategy is keeping the talent you have

Gail Sideman

publicity

Win Super weekend without teasing trademark gods

Feb 4, 2026

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4 min read

Win Super weekend without teasing trademark gods

Take advantage of NIL publicity opportunities during the year's biggest sports event

Gail Sideman

transfer portal

Jan 5, 2026

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5 min read

Athletes shouldn’t fear transfer portal or NIL pressures

An athlete's guide to navigating the market with integrity

Gail Sideman

publicity

Pavia’s post is a lesson coaches, parents and athletes can’t ignore

Dec 16, 2025

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4 min read

Pavia’s post is a lesson coaches, parents and athletes can’t ignore

Headliner status brings PR power — and zero margin for error

Gail Sideman

V Foundation for Cancer Research

NIL projects like Kansas basketball's deserve more eyeballs

Oct 5, 2025

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2 min read

NIL projects like Kansas basketball's deserve more eyeballs

KU athletes are putting NIL to work to help fight cancer

Gail Sideman

Sam Hurley

What works & what doesn't when you blend AI with NIL publicity

Aug 27, 2025

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4 min read

What works & what doesn't when you blend AI with NIL publicity

Build your reputation, earn deals and keep control of your name and image and likeness

Gail Sideman

publicity

Aug 20, 2025

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3 min read

Grow NIL value without online overload

AI and smart media make you NIL-ready in hours, not days.

Gail Sideman

publicity

Aug 12, 2025

•

3 min read

"Why I play": Use AI to win NIL publicity

AI can polish your NIL story, but the heart of it has to come from you

Gail Sideman

Featured Posts

"Why I play": Use AI to win NIL publicity

Hey athletes -- you can score NIL deals even if you hate social media

An NIL partnership might be the best publicity move your business hasn’t made

Your kid wants an NIL deal. You just want to understand what NIL means.

Make one story into many (for businesses)

Set the edge with NIL publicity newsletter (for athletes, parents, businesses, school administrators)

Archive

Cinderella didn’t leave the Dance; she just changed clothes

Stop transfer portal bleeding

Win Super weekend without teasing trademark gods

Athletes shouldn’t fear transfer portal or NIL pressures

Pavia’s post is a lesson coaches, parents and athletes can’t ignore

NIL projects like Kansas basketball's deserve more eyeballs

What works & what doesn't when you blend AI with NIL publicity

Grow NIL value without online overload

"Why I play": Use AI to win NIL publicity

The NIL Edge