athletes

transfer portal

Jan 5, 2026

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5 min read

Athletes shouldn’t fear transfer portal or NIL pressures

An athlete's guide to navigating the market with integrity

Gail Sideman

Sam Hurley

What works & what doesn't when you blend AI with NIL publicity

Aug 27, 2025

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4 min read

What works & what doesn't when you blend AI with NIL publicity

Build your reputation, earn deals and keep control of your name and image and likeness

Gail Sideman

communicators

Jul 20, 2025

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4 min read

In the NIL era, college sports communicators can’t stay silent

From sports programs getting cut to messaging chaos, here’s how college athletics communicators can make a difference

Gail Sideman

publicity

Hey athletes -- you can score NIL deals even if you hate social media

Jun 30, 2025

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4 min read

Hey athletes -- you can score NIL deals even if you hate social media

On National NIL Day, remember: publicity comes in many forms

Gail Sideman

NIL

Your kid wants an NIL deal. You just want to understand what NIL means.

Jun 27, 2025

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4 min read

Your kid wants an NIL deal. You just want to understand what NIL means.

National NIL Day special: What parents and guardians need to know about NIL

Gail Sideman

NIL

Grand Canyon’s volleyball cut shows who’s losing as college sports change

May 18, 2025

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4 min read

Grand Canyon’s volleyball cut shows who’s losing as college sports change

College sports are shifting, but athletes deserve honesty—not jumbled statements

Gail Sideman

publicity

Make one story into many (for businesses)

Nov 7, 2024

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3 min read

Make one story into many (for businesses)

Repurpose NIL media for publicity boost

Gail Sideman

publicity

Nov 7, 2024

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4 min read

NIL partnerships are good for business

Athletes add community and credibility to publicity programs

Gail Sideman

athletes

Athletes shouldn’t fear transfer portal or NIL pressures

What works & what doesn't when you blend AI with NIL publicity

In the NIL era, college sports communicators can’t stay silent

Hey athletes -- you can score NIL deals even if you hate social media

Your kid wants an NIL deal. You just want to understand what NIL means.

Grand Canyon’s volleyball cut shows who’s losing as college sports change

Make one story into many (for businesses)

NIL partnerships are good for business

The NIL Edge

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