athletes

NBA on TNTTexas TechV Foundation for Cancer ResearchSam Hurleysoftballpublicitytransfer portalpublicistUniversity of KansasAILivvy Dunnesocial mediaKansas JayhawkscommunicatorsNILDiego Paviabusinessearned mediaBella RasmussenGrand Canyon UniversityNIL partnershipsName, Image and LikenessNBAcommunicationparentsschool administratorsNiJaree CanadyGerry GlascoBen McDonaldathletesmediaVanderbilt UniversityNational NIL DayPRpublic relations
transfer portaltransfer portal
+2+2
Athletes shouldn’t fear transfer portal or NIL pressures

Athletes shouldn’t fear transfer portal or NIL pressures

An athlete's guide to navigating the market with integrity

Gail Sideman
Gail Sideman
Sam HurleySam Hurley
+7+7
What works & what doesn't when you blend AI with NIL publicity

What works & what doesn't when you blend AI with NIL publicity

Build your reputation, earn deals and keep control of your name and image and likeness

Gail Sideman
Gail Sideman
communicatorscommunicators
+5+5
In the NIL era, college sports communicators can’t stay silent

In the NIL era, college sports communicators can’t stay silent

From sports programs getting cut to messaging chaos, here’s how college athletics communicators can make a difference

Gail Sideman
Gail Sideman
publicitypublicity
+4+4
Hey athletes -- you can score NIL deals even if you hate social media

Hey athletes -- you can score NIL deals even if you hate social media

On National NIL Day, remember: publicity comes in many forms

Gail Sideman
Gail Sideman
NILNIL
+3+3
Your kid wants an NIL deal. You just want to understand what NIL means.

Your kid wants an NIL deal. You just want to understand what NIL means.

National NIL Day special: What parents and guardians need to know about NIL

Gail Sideman
Gail Sideman
NILNIL
+4+4
Grand Canyon’s volleyball cut shows who’s losing as college sports change

Grand Canyon’s volleyball cut shows who’s losing as college sports change

College sports are shifting, but athletes deserve honesty—not jumbled statements

Gail Sideman
Gail Sideman
publicitypublicity
+5+5
Make one story into many (for businesses)

Make one story into many (for businesses)

Repurpose NIL media for publicity boost

Gail Sideman
Gail Sideman
publicitypublicity
+3+3
NIL partnerships are good for business

NIL partnerships are good for business

Athletes add community and credibility to publicity programs

Gail Sideman
Gail Sideman