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NILNIL
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Your kid wants an NIL deal. You just want to understand what NIL means.
Jun 27, 2025

Your kid wants an NIL deal. You just want to understand what NIL means.

National NIL Day special: What parents and guardians need to know about NIL

Gail Sideman
Gail Sideman
NILNIL
+4+4
Grand Canyon’s volleyball cut shows who’s losing as college sports change
May 18, 2025

Grand Canyon’s volleyball cut shows who’s losing as college sports change

College sports are shifting, but athletes deserve honesty—not jumbled statements

Gail Sideman
Gail Sideman
publicitypublicity
+5+5
Make one story into many (for businesses)
Nov 07, 2024

Make one story into many (for businesses)

Repurpose NIL media for publicity boost

Gail Sideman
Gail Sideman
publicitypublicity
+3+3
NIL partnerships are good for business
Nov 07, 2024

NIL partnerships are good for business

Athletes add community and credibility to publicity programs

Gail Sideman
Gail Sideman
Publicity that powers athletes' name, image and likeness.

The NIL Edge

Publicity that powers athletes' name, image and likeness.

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