business

NBA on TNTTexas TechsoftballpublicityLivvy Dunnesocial mediaNILbusinessearned mediaGrand Canyon UniversityNIL partnershipsName, Image and LikenessNBAcommunicationparentsschool administratorsNiJaree CanadyGerry GlascoBen McDonaldathletesNational NIL Daypublic relations
NILNIL
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An NIL partnership might be the best publicity move your business hasn’t made

An NIL partnership might be the best publicity move your business hasn’t made

This National NIL Day college athletes can help you show up, stand out and stay relevant

Gail Sideman
Gail Sideman
Livvy DunneLivvy Dunne
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McDonald on NIL: It’s chaos, but Livvy Dunne deals showed the upside

McDonald on NIL: It’s chaos, but Livvy Dunne deals showed the upside

From transfer madness to missed deals, former pitcher Ben McDonald breaks down what works and how brands can still find the right athlete

Gail Sideman
Gail Sideman
publicitypublicity
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NIL partnerships are good for business

NIL partnerships are good for business

Athletes add community and credibility to publicity programs

Gail Sideman
Gail Sideman