business

NIL

Jun 29, 2025

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5 min read

This National NIL Day college athletes can help you show up, stand out and stay relevant

Gail Sideman

Livvy Dunne

Jun 4, 2025

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8 min read

From transfer madness to missed deals, former pitcher Ben McDonald breaks down what works and how brands can still find the right athlete

Gail Sideman

publicity

Nov 7, 2024

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4 min read

Athletes add community and credibility to publicity programs

Gail Sideman

The NIL Edge