public relations

communicators

+5

In the NIL era, college sports communicators can’t stay silent

Jul 20, 2025

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4 min read

In the NIL era, college sports communicators can’t stay silent

From sports programs getting cut to messaging chaos, here’s how college athletics communicators can make a difference

Gail Sideman

publicity

+3

Build a publicity platform for NIL value (for athletes, parents, school admins)

Oct 21, 2024

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4 min read

Build a publicity platform for NIL value (for athletes, parents, school admins)

Become known, liked and trusted

Gail Sideman