The NIL Edge
Publicity that powers athletes' name, image and likeness.
Connect
The NIL Publicity Edge highlights communications tools
Become known, liked and trusted
Athletes add community and credibility to publicity programs
Repurpose NIL media for publicity boost
A great example is today's NBA on TNT studio show
From transfer madness to missed deals, former pitcher Ben McDonald breaks down what works and how brands can still find the right athlete
College sports are shifting, but athletes deserve honesty—not jumbled statements
