The NIL Edge
Publicity that powers athletes' name, image and likeness.
Connect
The NIL Publicity Edge highlights communications tools
Become known, liked and trusted
Athletes add community and credibility to publicity programs
Repurpose NIL media for publicity boost
A great example is today's NBA on TNT studio show
This National NIL Day college athletes can help you show up, stand out and stay relevant
National NIL Day special: What parents and guardians need to know about NIL
NBA Draft early entries are down, and that’s good for the college game
Texas Tech coach pushed back, but women’s sports history was being made
From transfer madness to missed deals, former pitcher Ben McDonald breaks down what works and how brands can still find the right athlete
College sports are shifting, but athletes deserve honesty—not jumbled statements
