AI for NIL provides a publicity jumpstart, not a job

This is the first in a series of quick reads about how to use AI for NIL— and how not to.

Being a college or high school athlete means your day is packed—classes, training, games, travel, recovery. And now you’re supposed to publicize yourself for NIL, too? That’s a lot.

The good news is that you don’t have to be everywhere. Especially with NIL, it’s better to show up with intention and direction.

Artificial intelligence (AI) helps you focus and sort through NIL ideas. It won’t do the work for you, but it can help you:

• Expand a brainstorm into a business pitch.

• Draft captions, bios, or even a cold email.

• Turn a class paper into something your target NIL businesses want to read. (That’s a multitask I bet you can get behind!)

In the next few posts, I’ll share quick, practical ways to use AI as a tool, not a crutch. You’ll learn how to simplify your thinking, focus your story and connect it to NIL partners in ways that get seen.

Here’s what to expect in short, publicity-focused reads that suggest ways for you to:

1. Tell your story so it sticks.

2. Share your story without being online 24/7.

3. Reach the right people with ideas they care about.

4. Track what works so you don’t waste time.

AI can help get you started, but getting noticed? That still takes strategy.

That’s where publicity comes in. Make sure you share the right message for people you want to attract so your NIL message sticks the landing.

Next up: 
How to write your “Why I Play” story and how publicity turns that into real opportunity.

Do you know someone who can use publicity and outreach tips to improve their chances for NIL deals? Send them this way — I’d love to have them on board.

© 2025 Gail Sideman, The NIL Edge, gpublicity.com

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