NIL

Short for Name, Image and Likeness

NBA on TNTTexas TechsoftballpublicitypublicistLivvy Dunnesocial mediacommunicatorsNILbusinessearned mediaGrand Canyon UniversityNIL partnershipsName, Image and LikenessNBAcommunicationparentsschool administratorsNiJaree CanadyGerry GlascoBen McDonaldathletesNational NIL DayPRpublic relations
publicistpublicist
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New season. New classes. New ways to slay NIL.

New season. New classes. New ways to slay NIL.

Simple steps for athletes to prep for opportunities beyond the field

Gail Sideman
Gail Sideman
communicatorscommunicators
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In the NIL era, college sports communicators can’t stay silent

In the NIL era, college sports communicators can’t stay silent

From sports programs getting cut to messaging chaos, here’s how college athletics communicators can make a difference

Gail Sideman
Gail Sideman
publicitypublicity
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Hey athletes -- you can score NIL deals even if you hate social media

Hey athletes -- you can score NIL deals even if you hate social media

On National NIL Day, remember: publicity comes in many forms

Gail Sideman
Gail Sideman
NILNIL
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An NIL partnership might be the best publicity move your business hasn’t made

An NIL partnership might be the best publicity move your business hasn’t made

This National NIL Day college athletes can help you show up, stand out and stay relevant

Gail Sideman
Gail Sideman
NILNIL
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Your kid wants an NIL deal. You just want to understand what NIL means.

Your kid wants an NIL deal. You just want to understand what NIL means.

National NIL Day special: What parents and guardians need to know about NIL

Gail Sideman
Gail Sideman
NILNIL
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NIL is keeping stars on campus

NIL is keeping stars on campus

NBA Draft early entries are down, and that’s good for the college game

Gail Sideman
Gail Sideman
Texas TechTexas Tech
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NiJaree Canady’s $1M NIL deals take center stage after WCWS loss

NiJaree Canady’s $1M NIL deals take center stage after WCWS loss

Texas Tech coach pushed back, but women’s sports history was being made

Gail Sideman
Gail Sideman
Livvy DunneLivvy Dunne
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McDonald on NIL: It’s chaos, but Livvy Dunne deals showed the upside

McDonald on NIL: It’s chaos, but Livvy Dunne deals showed the upside

From transfer madness to missed deals, former pitcher Ben McDonald breaks down what works and how brands can still find the right athlete

Gail Sideman
Gail Sideman
NILNIL
+4+4
Grand Canyon’s volleyball cut shows who’s losing as college sports change

Grand Canyon’s volleyball cut shows who’s losing as college sports change

College sports are shifting, but athletes deserve honesty—not jumbled statements

Gail Sideman
Gail Sideman
NBA on TNTNBA on TNT
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Accept NIL deals that reflect your personality and values

Accept NIL deals that reflect your personality and values

A great example is today's NBA on TNT studio show

Gail Sideman
Gail Sideman
publicitypublicity
+5+5
Make one story into many (for businesses)

Make one story into many (for businesses)

Repurpose NIL media for publicity boost

Gail Sideman
Gail Sideman
publicitypublicity
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Build a publicity platform for NIL value (for athletes, parents, school admins)

Build a publicity platform for NIL value (for athletes, parents, school admins)

Become known, liked and trusted

Gail Sideman
Gail Sideman