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Cinderella didn’t leave the Dance; she just changed clothes

Mar 25, 2026

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4 min read

Cinderella didn’t leave the Dance; she just changed clothes

Big-name NCAA Tournament exits prove you can buy a roster, but not a title

Gail Sideman
Gail Sideman

transfer portal

+2

Stop transfer portal bleeding

Feb 24, 2026

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2 min read

Stop transfer portal bleeding

Why the best recruiting strategy is keeping the talent you have

Gail Sideman
Gail Sideman

publicity

+2

Win Super weekend without teasing trademark gods

Feb 4, 2026

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4 min read

Win Super weekend without teasing trademark gods

Take advantage of NIL publicity opportunities during the year's biggest sports event

Gail Sideman
Gail Sideman

transfer portal

+2

Athletes shouldn’t fear transfer portal or NIL pressures

Jan 5, 2026

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5 min read

Athletes shouldn’t fear transfer portal or NIL pressures

An athlete's guide to navigating the market with integrity

Gail Sideman
Gail Sideman

publicity

+3

Pavia’s post is a lesson coaches, parents and athletes can’t ignore

Dec 16, 2025

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4 min read

Pavia’s post is a lesson coaches, parents and athletes can’t ignore

Headliner status brings PR power — and zero margin for error

Gail Sideman
Gail Sideman

V Foundation for Cancer Research

+3

NIL projects like Kansas basketball's deserve more eyeballs

Oct 5, 2025

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2 min read

NIL projects like Kansas basketball's deserve more eyeballs

KU athletes are putting NIL to work to help fight cancer

Gail Sideman
Gail Sideman

Sam Hurley

+7

What works & what doesn't when you blend AI with NIL publicity

Aug 27, 2025

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4 min read

What works & what doesn't when you blend AI with NIL publicity

Build your reputation, earn deals and keep control of your name and image and likeness

Gail Sideman
Gail Sideman

publicity

+4

Grow NIL value without online overload

Aug 20, 2025

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3 min read

Grow NIL value without online overload

AI and smart media make you NIL-ready in hours, not days.

Gail Sideman
Gail Sideman

publicity

+4

"Why I play": Use AI to win NIL publicity

Aug 12, 2025

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3 min read

"Why I play": Use AI to win NIL publicity

AI can polish your NIL story, but the heart of it has to come from you

Gail Sideman
Gail Sideman

publicity

+2

AI for NIL provides a publicity jumpstart, not a job

Aug 6, 2025

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3 min read

AI for NIL provides a publicity jumpstart, not a job

Let AI help you organize your thoughts, not do your work

Gail Sideman
Gail Sideman

publicist

+2

New season. New classes. New ways to slay NIL.

Jul 27, 2025

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4 min read

New season. New classes. New ways to slay NIL.

Simple steps for athletes to prep for opportunities beyond the field

Gail Sideman
Gail Sideman

communicators

+5

In the NIL era, college sports communicators can’t stay silent

Jul 20, 2025

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4 min read

In the NIL era, college sports communicators can’t stay silent

From sports programs getting cut to messaging chaos, here’s how college athletics communicators can make a difference

Gail Sideman
Gail Sideman
The NIL Edge

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