Archive

Hey athletes -- you can score NIL deals even if you hate social media

On National NIL Day, remember: publicity comes in many forms

Gail Sideman

NIL

An NIL partnership might be the best publicity move your business hasn’t made

Jun 29, 2025

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5 min read

An NIL partnership might be the best publicity move your business hasn’t made

This National NIL Day college athletes can help you show up, stand out and stay relevant

Gail Sideman

NIL

Your kid wants an NIL deal. You just want to understand what NIL means.

Jun 27, 2025

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4 min read

Your kid wants an NIL deal. You just want to understand what NIL means.

National NIL Day special: What parents and guardians need to know about NIL

Gail Sideman

NIL

Jun 25, 2025

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4 min read

NIL is keeping stars on campus

NBA Draft early entries are down, and that’s good for the college game

Gail Sideman

Texas Tech

NiJaree Canady’s $1M NIL deals take center stage after WCWS loss

Jun 9, 2025

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4 min read

NiJaree Canady’s $1M NIL deals take center stage after WCWS loss

Texas Tech coach pushed back, but women’s sports history was being made

Gail Sideman

Livvy Dunne

Jun 4, 2025

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8 min read

McDonald on NIL: It’s chaos, but Livvy Dunne deals showed the upside

From transfer madness to missed deals, former pitcher Ben McDonald breaks down what works and how brands can still find the right athlete

Gail Sideman

NIL

Grand Canyon’s volleyball cut shows who’s losing as college sports change

May 18, 2025

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4 min read

Grand Canyon’s volleyball cut shows who’s losing as college sports change

College sports are shifting, but athletes deserve honesty—not jumbled statements

Gail Sideman

NBA on TNT

Accept NIL deals that reflect your personality and values

Nov 21, 2024

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3 min read

Accept NIL deals that reflect your personality and values

A great example is today's NBA on TNT studio show

Gail Sideman

publicity

Make one story into many (for businesses)

Nov 7, 2024

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3 min read

Make one story into many (for businesses)

Repurpose NIL media for publicity boost

Gail Sideman

publicity

Nov 7, 2024

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4 min read

NIL partnerships are good for business

Athletes add community and credibility to publicity programs

Gail Sideman

publicity

Oct 21, 2024

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4 min read

Build a publicity platform for NIL value (for athletes, parents, school admins)

Become known, liked and trusted

Gail Sideman

publicity

Oct 7, 2024

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3 min read

Set the edge with NIL publicity newsletter (for athletes, parents, businesses, school administrators)

The NIL Publicity Edge highlights communications tools

Gail Sideman

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Hey athletes -- you can score NIL deals even if you hate social media

An NIL partnership might be the best publicity move your business hasn’t made

Your kid wants an NIL deal. You just want to understand what NIL means.

NIL is keeping stars on campus

NiJaree Canady’s $1M NIL deals take center stage after WCWS loss

McDonald on NIL: It’s chaos, but Livvy Dunne deals showed the upside

Grand Canyon’s volleyball cut shows who’s losing as college sports change

Accept NIL deals that reflect your personality and values

Make one story into many (for businesses)

NIL partnerships are good for business

Build a publicity platform for NIL value (for athletes, parents, school admins)

Set the edge with NIL publicity newsletter (for athletes, parents, businesses, school administrators)

The NIL Edge

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