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Livvy DunneLivvy Dunne
+3+3
McDonald on NIL: It’s chaos, but Livvy Dunne deals showed the upside

McDonald on NIL: It’s chaos, but Livvy Dunne deals showed the upside

From transfer madness to missed deals, former pitcher Ben McDonald breaks down what works and how brands can still find the right athlete

Gail Sideman
Gail Sideman
NILNIL
+4+4
Grand Canyon’s volleyball cut shows who’s losing as college sports change

Grand Canyon’s volleyball cut shows who’s losing as college sports change

College sports are shifting, but athletes deserve honesty—not jumbled statements

Gail Sideman
Gail Sideman
NBA on TNTNBA on TNT
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Accept NIL deals that reflect your personality and values

Accept NIL deals that reflect your personality and values

A great example is today's NBA on TNT studio show

Gail Sideman
Gail Sideman
publicitypublicity
+5+5
Make one story into many (for businesses)

Make one story into many (for businesses)

Repurpose NIL media for publicity boost

Gail Sideman
Gail Sideman
publicitypublicity
+3+3
NIL partnerships are good for business

NIL partnerships are good for business

Athletes add community and credibility to publicity programs

Gail Sideman
Gail Sideman
publicitypublicity
+3+3
Build a publicity platform for NIL value (for athletes, parents, school admins)

Build a publicity platform for NIL value (for athletes, parents, school admins)

Become known, liked and trusted

Gail Sideman
Gail Sideman
publicitypublicity
+3+3
Set the edge with NIL publicity newsletter (for athletes, parents, businesses, school administrators)

Set the edge with NIL publicity newsletter (for athletes, parents, businesses, school administrators)

The NIL Publicity Edge highlights communications tools

Gail Sideman
Gail Sideman
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