Gail Sideman

Gail Sideman is a longtime proponent of athletes' ability to monetize their talents and creativity at all levels. She is a publicist, media relations specialist and content creator who's worked at all levels of sport. A veteran voice in sports and author PR, it's her privilege to team with other specialists to add consistent, credible and creative power to their promotions.

transfer portal

Feb 24, 2026

•

2 min read

Stop transfer portal bleeding

Why the best recruiting strategy is keeping the talent you have

Gail Sideman

publicity

Win Super weekend without teasing trademark gods

Feb 4, 2026

•

4 min read

Win Super weekend without teasing trademark gods

Take advantage of NIL publicity opportunities during the year's biggest sports event

Gail Sideman

transfer portal

Jan 5, 2026

•

5 min read

Athletes shouldn’t fear transfer portal or NIL pressures

An athlete's guide to navigating the market with integrity

Gail Sideman

publicity

Pavia’s post is a lesson coaches, parents and athletes can’t ignore

Dec 16, 2025

•

4 min read

Pavia’s post is a lesson coaches, parents and athletes can’t ignore

Headliner status brings PR power — and zero margin for error

Gail Sideman

V Foundation for Cancer Research

NIL projects like Kansas basketball's deserve more eyeballs

Oct 5, 2025

•

2 min read

NIL projects like Kansas basketball's deserve more eyeballs

KU athletes are putting NIL to work to help fight cancer

Gail Sideman

Sam Hurley

What works & what doesn't when you blend AI with NIL publicity

Aug 27, 2025

•

4 min read

What works & what doesn't when you blend AI with NIL publicity

Build your reputation, earn deals and keep control of your name and image and likeness

Gail Sideman

publicity

Aug 20, 2025

•

3 min read

Grow NIL value without online overload

AI and smart media make you NIL-ready in hours, not days.

Gail Sideman

publicity

Aug 12, 2025

•

3 min read

"Why I play": Use AI to win NIL publicity

AI can polish your NIL story, but the heart of it has to come from you

Gail Sideman

publicity

Aug 6, 2025

•

3 min read

AI for NIL provides a publicity jumpstart, not a job

Let AI help you organize your thoughts, not do your work

Gail Sideman

publicist

New season. New classes. New ways to slay NIL.

Jul 27, 2025

•

4 min read

New season. New classes. New ways to slay NIL.

Simple steps for athletes to prep for opportunities beyond the field

Gail Sideman

communicators

Jul 20, 2025

•

4 min read

In the NIL era, college sports communicators can’t stay silent

From sports programs getting cut to messaging chaos, here’s how college athletics communicators can make a difference

Gail Sideman

publicity

Hey athletes -- you can score NIL deals even if you hate social media

Jun 30, 2025

•

4 min read

Hey athletes -- you can score NIL deals even if you hate social media

On National NIL Day, remember: publicity comes in many forms

Gail Sideman

NIL

An NIL partnership might be the best publicity move your business hasn’t made

Jun 29, 2025

•

5 min read

An NIL partnership might be the best publicity move your business hasn’t made

This National NIL Day college athletes can help you show up, stand out and stay relevant

Gail Sideman

NIL

Your kid wants an NIL deal. You just want to understand what NIL means.

Jun 27, 2025

•

4 min read

Your kid wants an NIL deal. You just want to understand what NIL means.

National NIL Day special: What parents and guardians need to know about NIL

Gail Sideman

NIL

Jun 25, 2025

•

4 min read

NIL is keeping stars on campus

NBA Draft early entries are down, and that’s good for the college game

Gail Sideman

Texas Tech

NiJaree Canady’s $1M NIL deals take center stage after WCWS loss

Jun 9, 2025

•

4 min read

NiJaree Canady’s $1M NIL deals take center stage after WCWS loss

Texas Tech coach pushed back, but women’s sports history was being made

Gail Sideman

Livvy Dunne

Jun 4, 2025

•

8 min read

McDonald on NIL: It’s chaos, but Livvy Dunne deals showed the upside

From transfer madness to missed deals, former pitcher Ben McDonald breaks down what works and how brands can still find the right athlete

Gail Sideman

NIL

Grand Canyon’s volleyball cut shows who’s losing as college sports change

May 18, 2025

•

4 min read

Grand Canyon’s volleyball cut shows who’s losing as college sports change

College sports are shifting, but athletes deserve honesty—not jumbled statements

Gail Sideman

NBA on TNT

Accept NIL deals that reflect your personality and values

Nov 21, 2024

•

3 min read

Accept NIL deals that reflect your personality and values

A great example is today's NBA on TNT studio show

Gail Sideman

publicity

Make one story into many (for businesses)

Nov 7, 2024

•

3 min read

Make one story into many (for businesses)

Repurpose NIL media for publicity boost

Gail Sideman

publicity

Nov 7, 2024

•

4 min read

NIL partnerships are good for business

Athletes add community and credibility to publicity programs

Gail Sideman

publicity

Oct 21, 2024

•

4 min read

Build a publicity platform for NIL value (for athletes, parents, school admins)

Become known, liked and trusted

Gail Sideman

publicity

Oct 7, 2024

•

3 min read

Set the edge with NIL publicity newsletter (for athletes, parents, businesses, school administrators)

The NIL Publicity Edge highlights communications tools

Gail Sideman

Gail Sideman

Stop transfer portal bleeding

Win Super weekend without teasing trademark gods

Athletes shouldn’t fear transfer portal or NIL pressures

Pavia’s post is a lesson coaches, parents and athletes can’t ignore

NIL projects like Kansas basketball's deserve more eyeballs

What works & what doesn't when you blend AI with NIL publicity

Grow NIL value without online overload

"Why I play": Use AI to win NIL publicity

AI for NIL provides a publicity jumpstart, not a job

New season. New classes. New ways to slay NIL.

In the NIL era, college sports communicators can’t stay silent

Hey athletes -- you can score NIL deals even if you hate social media

An NIL partnership might be the best publicity move your business hasn’t made

Your kid wants an NIL deal. You just want to understand what NIL means.

NIL is keeping stars on campus

NiJaree Canady’s $1M NIL deals take center stage after WCWS loss

McDonald on NIL: It’s chaos, but Livvy Dunne deals showed the upside

Grand Canyon’s volleyball cut shows who’s losing as college sports change

Accept NIL deals that reflect your personality and values

Make one story into many (for businesses)

NIL partnerships are good for business

Build a publicity platform for NIL value (for athletes, parents, school admins)

Set the edge with NIL publicity newsletter (for athletes, parents, businesses, school administrators)

The NIL Edge

Home